Cinch Tech Advertisement

This is an advertisement I made for Cinch Tech; a revolutionary game controller technology. Cinch Tech allows players to completely customize their video game controllers and track their movements and activity to help make them a better player. This advertisement was used to announce the new technology. I wanted to keep a technological theme to the video. I used the music and over all animations of the video to follow this theme. The advertisement also needed to display the corresponding app. I used a 3d modeled and animated phone to display a pre-recorded phone screen with the app running.